Guides by Arbling
Agentic Commerce 101: How AI Shopping Agents Decide What to Buy
AI shopping agents are buying products on behalf of users right now. If your catalog isn't readable by machines, those agents skip you — here's what that means and how to fix it.
Perplexity Ecommerce: Why Your Store Doesn't Appear and How to Check
Perplexity generates conversational answers with citations, not ranked links. If your store doesn't appear in those answers, here is why and how to check.
ChatGPT Shopping for Non-Shopify Merchants: How to Get Listed in 2026
Not on Shopify? Your products aren't auto-listed in ChatGPT shopping. Here's how the crawl pipeline, merchant form, and UCP work for non-Shopify merchants.
Universal Commerce Protocol: What Online Merchants Need to Know
ChatGPT shopping reached 900 million weekly users by 2026. Here is how the Universal Commerce Protocol and Shopify Global Catalog determine which stores appear.
How ChatGPT Shopping Decides Which Stores to Recommend
ChatGPT shopping narrows demand to a handful of products per query. Learn how the AI chooses which stores appear and how to get your products into results.
Ecommerce Agency Scam: Red Flags Every Shop Owner Should Know
In 2025, the FTC found social media scams grew eightfold since 2020. Learn to spot an ecommerce agency scam before it costs you.
How to Spot an Ecommerce Agency Scam Before You Pay
Not all agencies are dishonest, but fraud patterns documented by the FTC make healthy skepticism worthwhile. Here is what to check before you pay.
AI Traffic Analytics vs AI Attribution: What Counters Can't Tell You
Traffic counters see that AI visits exist. An attribution ledger knows which product the assistant pointed at, what the shopper did, and whether it was a human at all - and why that difference decides what you can act on.
Peec AI Alternatives for E-Commerce Brands (2026)
When Peec AI is the wrong fit for a store, which alternative fits which team, and how to switch monitoring tools without losing your measurement history.
AI Visibility Tools Compared: Peec AI, Otterly, Profound & More
The five main players in AI search visibility, compared on surface coverage, sampling, adjudication and follow-through - including where each is the wrong choice.
Generative Engine Optimization for E-Commerce: 2026 Playbook
Four layers that decide whether AI assistants can see and cite your store, in the order that moves the number fastest, with the loop that proves it worked.
How to Track Whether ChatGPT Recommends Your Shopify Store
A manual measurement protocol, the analytics signals worth watching, and when a monitoring tool earns its fee - plus how to read your first results.
AI Visibility Audit for Online Stores: Checks, Costs, Providers
What a real AI visibility audit measures across ChatGPT, Perplexity and Gemini, what it costs, and who offers one - with our own numbers as the worked example.
How to Make Your Jewelry Catalog AI-Agent-Ready
AI shopping agents skip jewelry listings with thin product data. Here's what to fix — and in what order — so your catalog gets found, evaluated, and bought.