Founder of Arbling. Arbling makes product catalogs readable, trusted, and buyable by AI shopping agents across regulated verticals.
Guides by Yevgeniy Makhmutov
Agentic Commerce 101: How AI Shopping Agents Decide What to Buy
AI shopping agents are buying products on behalf of users right now. If your catalog isn't readable by machines, those agents skip you — here's what that means and how to fix it.
10 min readJune 2026
AI commerce service for agencies: build a recurring offer with less manual reporting
In 2026, an AI commerce service for agencies has to answer one plain client question: what do AI assistants see on our site, and what happened after they arrived?
6 min readNew
AI search checks for agencies: turn them into a profitable, repeatable client offer
On 13 October 2026, Arbling's agencies page offered one-time AI-visibility and SEO audits, with an optional recurring monthly monitoring cycle, and that two-part shape is a useful model for AI search checks for agencies in 2026.
6 min readNew
AI Visibility for Manufacturers: Why ChatGPT Can't Find Your Factory
In September 2025, the Census Bureau's Business Trends and Outlooks Survey found that only 4.8% of manufacturers nationally reported using AI in the past two weeks — a rate that shows how far most factories sit from the conversations AI assistants are already having about their industry.
8 min readNew
Bot traffic in a single day: how Arbling caught 3,200+ aggressive requests, and why e-commerce brands need to tell them apart
On 3 October 2026 (UTC), Arbling's own sensor counted the bot traffic on arbling.com and its blog: 3,209 automated requests. For comparison, it counted 1,613 browser-like page requests that same day, and that figure includes Arbling's own test runs, so it is not a count of human visitors.
7 min readNew
How Manufacturers Get on the ChatGPT Supplier Shortlist
B2B buyers now use ChatGPT to shortlist manufacturers before any sales call. Here is what your shop needs to be named in the answer.
8 min readNew
Shopify Opens Checkout to AI Agents: What Merchants Must Check
Shopify completed the last gap in its browser-agent commerce stack on September 29, 2026. AI agents can now initiate, update, and finalize a checkout — including payment via Shop Pay — on any Shopify storefront.
12 min readNew
Wholesale Distributor AI Search: How ChatGPT Recommends B2B Suppliers
51% of B2B buyers now start with AI chatbots. How wholesale distributors appear in ChatGPT supplier recommendations and what gaps hurt their visibility.
9 min readNew
Perplexity Ecommerce: Why Your Store Doesn't Appear and How to Check
Perplexity generates conversational answers with citations, not ranked links. If your store doesn't appear in those answers, here is why and how to check.
4 min readAugust 2026
ChatGPT Shopping for Non-Shopify Merchants: How to Get Listed in 2026
Not on Shopify? Your products aren't auto-listed in ChatGPT shopping. Here's how the crawl pipeline, merchant form, and UCP work for non-Shopify merchants.
6 min readAugust 2026
Universal Commerce Protocol: What Online Merchants Need to Know
ChatGPT shopping reached 900 million weekly users by 2026. Here is how the Universal Commerce Protocol and Shopify Global Catalog determine which stores appear.
5 min readAugust 2026
How ChatGPT Shopping Decides Which Stores to Recommend
ChatGPT shopping narrows demand to a handful of products per query. Learn how the AI chooses which stores appear and how to get your products into results.
7 min readAugust 2026
Ecommerce Agency Scam: Red Flags Every Shop Owner Should Know
In 2025, the FTC found social media scams grew eightfold since 2020. Learn to spot an ecommerce agency scam before it costs you.
5 min readAugust 2026
How to Spot an Ecommerce Agency Scam Before You Pay
Not all agencies are dishonest, but fraud patterns documented by the FTC make healthy skepticism worthwhile. Here is what to check before you pay.
7 min readAugust 2026
AI Traffic Analytics vs AI Attribution: What Counters Can't Tell You
Traffic counters see that AI visits exist. An attribution ledger knows which product the assistant pointed at, what the shopper did, and whether it was a human at all - and why that difference decides what you can act on.
8 min readAugust 2026
Peec AI Alternatives for E-Commerce Brands (2026)
When Peec AI is the wrong fit for a store, which alternative fits which team, and how to switch monitoring tools without losing your measurement history.
6 min readAugust 2026
AI Visibility Tools Compared: Peec AI, Otterly, Profound & More
The main tools for measuring brand visibility in AI search in 2026 are Peec AI, Otterly.AI, Profound, Alhena AI and Arbling. They overlap on the core act — asking AI assistants about your brand and logging the answers — and differ sharply on who they serve and what happens after the measurement.
9 min readAugust 2026
Generative Engine Optimization for E-Commerce: 2026 Playbook
Generative engine optimization (GEO) is the work of making your store visible and citable in AI-generated answers — ChatGPT, Perplexity, Gemini, Google AI Overviews — the way SEO makes you visible in classic search results.
7 min readAugust 2026
How to Track Whether ChatGPT Recommends Your Shopify Store
You can track whether ChatGPT and other AI assistants recommend your Shopify store three ways: manually prompting the assistants on a fixed schedule, subscribing to a monitoring tool (Otterly.AI, Peec AI, Profound, Arbling), or checking your own analytics for AI-referred sessions. Do all three.
7 min readAugust 2026
AI Visibility Audit for Online Stores: Checks, Costs, Providers
What a real AI visibility audit measures across ChatGPT, Perplexity and Gemini, what it costs, and who offers one - with our own numbers as the worked example.
7 min readAugust 2026
How to Make Your Jewelry Catalog AI-Agent-Ready
A shopper asks ChatGPT or Perplexity: "Find me an 18k rose gold engagement ring with a 1-carat cushion-cut sapphire, conflict-free, under $3,000." The agent searches. It reads listings. It either recommends your ring or skips it.
15 min readJune 2026