Guides
Guides from Arbling for online stores, manufacturers, B2B and SaaS companies: how ChatGPT, Perplexity, Gemini and Copilot pick the sites they read and send buyers to, how to see every AI crawler, agent and AI-referred visitor on your site, and how to turn that traffic into orders you can prove.
AI Visibility Tools Compared: Peec AI, Otterly, Profound & More
The main tools for measuring brand visibility in AI search in 2026 are Peec AI, Otterly.AI, Profound, Alhena AI and Arbling. They overlap on the core act — asking AI assistants about your brand and logging the answers — and differ sharply on who they serve and what happens after the measurement.
9 min readAugust 2026
Generative Engine Optimization for E-Commerce: 2026 Playbook
Generative engine optimization (GEO) is the work of making your store visible and citable in AI-generated answers — ChatGPT, Perplexity, Gemini, Google AI Overviews — the way SEO makes you visible in classic search results.
7 min readAugust 2026
Peec AI Alternatives for E-Commerce Brands (2026)
When Peec AI is the wrong fit for a store, which alternative fits which team, and how to switch monitoring tools without losing your measurement history.
6 min readAugust 2026
AI Traffic Analytics vs AI Attribution: What Counters Can't Tell You
Traffic counters see that AI visits exist. An attribution ledger knows which product the assistant pointed at, what the shopper did, and whether it was a human at all - and why that difference decides what you can act on.
8 min readAugust 2026
How to Track Whether ChatGPT Recommends Your Shopify Store
You can track whether ChatGPT and other AI assistants recommend your Shopify store three ways: manually prompting the assistants on a fixed schedule, subscribing to a monitoring tool (Otterly.AI, Peec AI, Profound, Arbling), or checking your own analytics for AI-referred sessions. Do all three.
7 min readAugust 2026
AI Visibility Audit for Online Stores: Checks, Costs, Providers
What a real AI visibility audit measures across ChatGPT, Perplexity and Gemini, what it costs, and who offers one - with our own numbers as the worked example.
7 min readAugust 2026
Bot traffic in a single day: how Arbling caught 3,200+ aggressive requests, and why e-commerce brands need to tell them apart
On 3 October 2026 (UTC), Arbling's own sensor counted the bot traffic on arbling.com and its blog: 3,209 automated requests. For comparison, it counted 1,613 browser-like page requests that same day, and that figure includes Arbling's own test runs, so it is not a count of human visitors.
7 min readNew
AI Visibility for Manufacturers: Why ChatGPT Can't Find Your Factory
In September 2025, the Census Bureau's Business Trends and Outlooks Survey found that only 4.8% of manufacturers nationally reported using AI in the past two weeks — a rate that shows how far most factories sit from the conversations AI assistants are already having about their industry.
8 min readNew
AI search checks for agencies: turn them into a profitable, repeatable client offer
On 13 October 2026, Arbling's agencies page offered one-time AI-visibility and SEO audits, with an optional recurring monthly monitoring cycle, and that two-part shape is a useful model for AI search checks for agencies in 2026.
6 min readNew